Mood in foreign exchange trading cognitive processes and performance

Whether you're looking for an obscure phrase or your basic marketing definition, the AMA Dictionary has it all! Originating from the print version inwe're always adding new terms to keep marketers up to date in the ever-evolving marketing profession.

Copyright American Marketing Association. This site content may not be copied, reproduced, or redistributed without the prior written permission of the American Marketing Association or its affiliates. You may be trying to access this site from a secured browser on the server. Please enable scripts and reload this page. Little Business Profile Matrix. A version is normally your existing design "control" in statistics lingo ; and B version is the "challenger" with one copy or design element changed.

A classic example would be comparing conversions resulting from serving either version A or Bwhere the versions display different headlines. The discontinuance of a marketed product. It is also called product deletion or product elimination. Abandonment may occur at any time from shortly after launch a new product failure to many years later. The criterion for this decision is the same as for a new product: Term used to describe when customers shop online, but fail to complete a purchase.

The number of abandoned shopping carts vs. An approach for classifying accounts based on their attractiveness. A accounts are the most attractive while C accounts are the least attractive. A classification scheme used to implement inventory management strategies. Products are segmented into groups based upon unit sales or some other criterion. For example, class A might be items with the highest frequency of sales, etc. Inventory management is then guided by this segmentation.

Formerly known as The Mining Company, About is a guide based information portal. A term borrowed from print newspapers that references the top portion of a Web page that is visible without scrolling. Web designers typically recommend that important information should be included above the fold. Any cost involved in the advertising production process that is specifically listed in the budget. When a country has the capacity to produce goods at a lower cost than another country, it is said to have an absolute production advantage.

Even if a country has an absolute advantage in the production of all goods, it can still gain from specialization and trade if it has a comparative advantage in the production of any good. Absolute URLs use the full-path address, such as http: The process of speeding up the new product development process.

Development can be accelerated in a number of ways, such as speeding up the development process, eliminating unnecessary steps, undertaking two or more development tasks in parallel, and eliminating or minimizing decision-making delays. A sales promotion goal achieved when consumers or channel members purchase the product before the time they would have normally bought.

This includes those prices that buyers are willing to pay for goods or services. The miscellaneous apparel related items that are offered in department stores and apparel specialty stores including gloves, hosiery, handbags, jewelry, handkerchiefs, scarves, etc.

The portable factory equipment and tools that are used in the production process and do not become part of the finished product. They are generally inexpensive, short-lived, and relatively standardized. Examples are hand tools, lift trucks, and office equipment typewriters, desks. A service area in a large store for customer accommodation on such things as store information, exchanges or refunds, gift certificates, or stamping parking permits. A customer, usually an institution or another organization, that purchases a company's products or services.

The categorization of a salesperson's customers into groups, based on criteria such as potential sales, for the purpose of developing a sales call plan. The classification scheme reflects the relative attractiveness of the various customers and is used to direct sales effort.

An account executive coordinates financial, production, and technical capabilities of the firm to satisfy the needs of the account. The members of the various advertising agency functional departments such as account management, creative, media planning, research, traffic, etc. A premium or special promotion item offered to induce the opening of a new account, especially in financial institutions and stores operating on an installment-credit plan basis.

For example, acculturation is the process by which a recent immigrant to the U. A sorting process that brings similar stocks from a number of sources together into a larger homogeneous supply. The acquisition may be related to the firm's current business e. Acquisition is a method of expanding one's product offering by means other than internal development. Any combination that forms one company from two or more previously existing companies is known as a merger.

Acquisition is a method of' expanding one's product offering by means other than internal development. A process of finding those potential customers who are in the market and ready to buy. The attempt to lead customers to a web site and to welcome them, answer their questions and close the sale.

The buyers' perceptions of the relative worth of a product or service to them. It is formally defined as the subjectively weighted difference between the most a buyer would be willing to pay for the item less the actual price of the item.

The essentially automatic process by which knowledge and meanings are retrieved from memory and made available for use by cognitive processes. Defined by IEG as the marketing activities a company conducts to promote its sponsorship. Money spent on activation is over and above the rights fee paid to the sponsored property. Also known as leverage. A method of listening that attempts to draw out as much information as possible by actively processing information received and stimulating the communication of additional information.

A measurable series of psychographic variables involving the interests and beliefs of consumers. A cost accounting system that ties actual costs to the direct performance and value of activities. Costs are not allocated based on a formula, but are traced and charged to specific activities.

The behavioral objective for salespeople, such as the number of calls made or number of displays set up in a day. A quota that focuses on the activities in which sales representatives are supposed to engage. Activity quotas focus on a salesperson's efforts rather than the sales volume outcomes of these activities. Examples of activity quotas include number of letters to potential accounts, number of product demonstrations, number of calls on new accounts, and number of submitted proposals.

The customer's current and future value if the current level of business is maintainted over time. This dimension of value includes revenue, but also elements such as how engaged the customer is in the business, communications and referals. Software available to Internet users that blocks the appearance of advertising on Web pages. Typically, these programs suppress so-called pop-up and pop-under ads. The main text of a clickable search or context-served ad. In internet marketing, Ad Scheduling is the practice of scheduling the day into several parts, during each of which a different advertising rule is applied based on advertising objective, budget, and competitors.

The first line of text displayed in a clickable search or context-served ad. Ad Titles serve as ad headlines. A duty or tax that is levied as a percentage of the value of the imported goods.

It also is known as a tariff. Number of times an ad banner is downloaded and presumably seen by visitors. If the same ad appears on multiple pages simultaneously, this statistic may understate the number of ad impressions, due to browser caching. Corresponds to net impressions in traditional media. There is currently no way of knowing if an ad was actually loaded. Most servers record an ad as served even if it was not. The process of adjusting to environmental stimuli such that the stimuli become less noticed.

A pricing for the rest of the world of adapting home country prices to local competitive and market circumstances. It also is known as polycentric pricing policy. An advertising budget method whereby the advertiser uses test markets to examine the sales level and profitability of advertising spending levels that are higher and lower than the spending level currently being used by the advertiser. The advertiser may decide to adapt to either a higher or lower spending level depending on test market results.

An approach and philosophy for management decisions, calling for continuous experimentation to establish empirically the market response functions. Most common in direct marketing, it can and has been applied to advertising and other marketing mix variables. The experiment should reflect the needed variation in stimuli, cost of measuring the results, lost opportunity cost in the non-optimal cells, and management confidence in the base strategy.

An iterative process framework for organizing myriad information flows, analyses, issues, and opinions that coalesce into strategic decisions. There are four stages to this process: The process is iterative because the implementation phase will eventually be followed by a revised situation assessment.

Also called adapted product, this market entry acquires its uniqueness by variation on another, more pioneering product. The degree of adaptation is more than trivial to avoid being an emulative product or "me-too" product but it varies greatly in significance. An approach to personal selling in which selling behaviors are altered during the sales interaction or across customer interactions, based on information about the nature of the selling situation. A decision calculus model for the advertising budgeting decision.

The model assumes that there is a fixed upper limit of response to saturation advertising, and it also assumes that there is a fixed lower limit to response under no advertising for an extended period. Within this range, increases in advertising spending increase response, and reductions in advertising spending lead to a decay in response over time.

The model's parameters are calculated using subjective responses to a series of point-estimate questions concerning the likely impact of various advertising spending decisions Little The effectiveness of the model's use has been discussed by Chakravarthi, Mitchell, and Staelin and Little and Lodish

Its impossible to know how profitable a cement company is going to be without knowing the price of the inputs. There has been a cement glut in the GCC and particularly UAE.

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